Life's better when you take it slow.
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Life's better when you take it slow.
Coming soon to your stores
Somewhere behind the mandarin trees lies a warm, steaming lake where six capybaras show the world how to truly relax.
Families are busier than ever. The Chill Club gives them a reason to slow down together, and a cuddly friend to bring that feeling home.
Tap a character to see the plush. Tap the plush to take a closer look, or the arrow to flip back.
views on TikTok for #capybara. Families already know and love these characters before the campaign starts.
Google Trends peak score for "capybara stuffed animal" in December 2025, still at 93 in February 2026. Plush is where the demand is.
brand plush launches covered by one Asian marketing title between April and December 2025. Plush has become a proven loyalty tool.
Sources: Taipei Times (April 2024); Google Trends data as reported by Bocchetta Plush Toys (June 2026); Marketing-Interactive (January 2026).
A simple save-and-collect mechanic that keeps families coming back every week of the campaign.
Proposed mechanics. Spend threshold, co-payment and volumes are tuned per retailer.
A 25 second film for social and in-store screens that launches the campaign like a movie premiere.
Film poster displays, character shelf strips and a plush wall that turns the store into Chill Springs.
A collector card in film style, with a digital version in the retailer's loyalty app.
Unboxing moments, picking favourites, and families sharing their complete club.
Coming soon to your stores